FantasyWhat is a good OnlyFans rebill rate?
The figure we run at, the line below which something is wrong, how many new subscribers cancel in the first month, when they do it, and the one thing that lifts it most reliably. It is one of eleven pages working out the same operation; every figure we publish is in one table.
Short answer
30% to 40% is what our accounts run at, and below 15% to 20% something is wrong that pricing will not fix. Read on 18 September 2026. Those two figures are the whole benchmark, and they are more useful than any industry average, because a rebill rate is mostly a statement about who was brought in rather than about what happened after.
Separately, and this is the number that shocks people: 70% to 80% of new subscribers cancel inside the first month. The two figures are not in conflict. The 70% to 80% is measured on people who just arrived; the 30% to 40% is what the survivors renew at. An account is a leaky bucket at the top and a fairly reliable one further down.
And they almost all cancel at the same moment: shortly before the rebill would be charged. Not after a bad experience, not in week one. Right at the point where the subscription stops being free money already spent and becomes a decision.
The two numbers, and why they look contradictory
| Figure | Measured on | What it tells you |
|---|---|---|
| 70% to 80% cancel | New subscribers, in their first month | How well the traffic matches the account. This is a marketing number wearing a retention costume |
| 30% to 40% rebill | Everyone who reaches a renewal | How well the account holds the people it kept. This is the one an agency can move |
| Under 15% to 20% | Same as above | The line where we would stop tuning and look at where the subscribers came from instead |
Reading them the wrong way round is the most common mistake on this subject. A creator sees 75% of her new subscribers leave and concludes her content is wrong. Usually her content is fine and the traffic is wrong: people arrived from a video that promised something the account does not do. Around 90% of an account's traffic comes from Instagram and TikTok, which means a rebill rate is largely decided by what got posted there weeks earlier.
When they cancel, and what it means
Almost all of the cancellations land shortly before the rebill date. That timing is the useful part, because it rules out most of the explanations people reach for first.
| If they left | The likely reason | What moves it |
|---|---|---|
| In the first days | The account is not what the video suggested | The marketing, not the account. Fix the promise, not the content |
| Mid-month, quietly | Nothing happened. No conversation started | Reply speed and coverage. The chat numbers |
| Just before the rebill | The normal case. The renewal is the first moment the subscription costs a decision | A reason to still be there on that specific date |
What lifts it most reliably
One mechanism does more than anything else we have tried, and it is cheap:
A pinned feed post says that anyone with rebill switched on gets a gift once or twice a month. Then an exclusive piece of content goes out as a mass message to exactly that group. Nothing else. It works because it converts an invisible setting into a visible membership, and because the gift arrives on a date the fan associates with having rebill on rather than with being charged.
Two details decide whether it works:
- The post has to be pinned, not posted. A fan who subscribed in week three never saw a feed post from week one. Pinned, it is the first thing on the account for everyone who arrives.
- The content has to go only to that group. If it reaches everybody it is a nice message. If it reaches only the fans with rebill on, it is a reason to leave rebill on, which is the entire point.
What a rebill point is worth
Retention gets discussed as a percentage, which hides what it is worth. On our accounts a paying subscriber is worth about $33 net a month, because the subscription is only a tenth of what a subscriber spends and the rest is messages and tips. So a rebill point is not a subscription payment, it is a whole subscriber-month.
What ten points of rebill are worth
Runs on $33 net per paying subscriber per month, our own figure. Nothing is stored or sent anywhere.
Still there after six months, from one month's intake
2
One number falls out of this that is worth stating, because it comes from the opposite direction to everything else we publish. At 200 new paying subscribers a month and a 35% rebill rate, the list settles at about 300 paying subscribers, which at $33 net each is a $10,000 month. That is the same 300 we arrive at on the page that reconciles a $10,000 month line by line, reached there from the revenue split and here from the retention maths. Two routes, one number.
The third row is why retention outranks almost everything else on an account that already has traffic. Ten points of rebill costs a pinned post and one piece of content a month. Finding the same money in new subscribers means finding them every month, forever.
What does not lift it
Three things that get tried constantly and do not move the number on our accounts:
Discounting the renewal. The fan who is about to cancel is not deciding on price. He is deciding whether anything happened last month. A discount on a subscription that is a tenth of what he spends is answering a question he did not ask.
More posts. Volume on the feed does not read as a reason to stay, and past five to seven feed posts a week it stops registering at all. What registers is being written to.
A goodbye message at the cancellation. By then the decision is made, and the message arrives as a reason to feel slightly worse about a choice already taken.
What does move it, in order: somebody answering fast enough that a conversation starts at all, the rebill gift above, and traffic that arrives expecting what the account actually is. The first is measured in seconds, the second costs one post, and the third happened weeks before anyone subscribed.
Common questions
What is a good rebill rate on OnlyFans?
30% to 40% is what our accounts run at, and that is a reasonable benchmark. Below 15% to 20% something is wrong that pricing and posting will not fix, and the place to look is where the subscribers came from rather than what happened after they arrived.
How many OnlyFans subscribers cancel?
70% to 80% of new subscribers cancel inside their first month on our accounts. That is measured on new arrivals, not on the whole list, which is why it sits alongside a 30% to 40% rebill rate without contradicting it: the rebill rate describes the people who made it past the first month.
When do OnlyFans subscribers cancel?
Almost all of them shortly before the rebill would be charged. That timing matters, because it rules out most of the explanations creators reach for: it is not a reaction to a bad message or a slow week, it is the first moment the subscription costs a decision rather than money already spent.
How do I increase my OnlyFans rebill rate?
The one mechanism that works most reliably for us: a pinned feed post saying that anyone with rebill switched on gets a gift once or twice a month, then an exclusive piece of content sent as a mass message to exactly that group. Pinned rather than posted, so late arrivals see it, and to that group only, so it is a reason to leave the setting on.
Is a low rebill rate a content problem?
Usually not. Around 90% of an account's traffic comes from Instagram and TikTok, so a rebill rate is largely decided by what was promised there weeks earlier. A creator whose new subscribers leave in the first days has a marketing mismatch; one whose subscribers leave at the renewal has a reason-to-stay problem, and those are different repairs.
How much is one rebill point worth?
More than it looks, because a paying subscriber is worth about $33 net a month on our accounts and the subscription itself is only a tenth of that. A rebill point buys a whole subscriber-month, not a subscription payment. The calculator on this page runs ten points against your own intake.
The short version
Judge the rebill rate against 30% to 40%, worry below 15% to 20%, and read a first-month cancellation as a marketing number rather than a content one. The fix that works costs a pinned post and one piece of content a month; the fix that does not work is discounting a line that is a tenth of the revenue.