FantasyBella Thorne's OnlyFans earnings: $2 million in a week, and the price caps that followed
Bella Thorne's first week on OnlyFans set a record and changed the rules for everyone else on the platform. Here are her figures with their sources, what happened with a $200 pay-per-view message, and what the week still teaches about pricing and promises.
Short answer
Bella Thorne's OnlyFans figures are $1 million in her first 24 hours and $2 million by the end of her first week, in August 2020, at a $20 subscription, as Entrepreneur reported on 28 August 2020. They were the first figures of that size on the platform.
Within days OnlyFans capped pay-per-view prices at $50 and tips at $100, and lengthened the wait before payout from 7 to 30 days, as Pride and Rolling Stone reported. Subscribers had asked for refunds over a $200 pay-per-view message. OnlyFans said no single user was the reason; she apologized to creators.
Every figure, in order
Her own figures, and the rule changes reported the same week.
| Date | Figure | Basis | Period | How it was shown | Reported by |
|---|---|---|---|---|---|
| Aug 2020 | $1 million | Not stated | Her first 24 hours | Her own statement | Entrepreneur, 28 Aug 2020 |
| Aug 2020 | $2 million | Not stated | Her first week | Her own statement | Entrepreneur, 28 Aug 2020 |
| Aug 2020 | $20 a month | Subscription price | Entrepreneur, 28 Aug 2020 | ||
| Aug 2020 | $200 | Pay-per-view price | Refund requests from subscribers | Entrepreneur, 28 Aug 2020 | |
| Aug 2020 | $50 and $100 caps; 30-day payout | OnlyFans rule change | All creators | Reported, not announced | Pride, 30 Aug 2020; Rolling Stone |
The caps are the limits reported in August 2020. OnlyFans has changed its limits since; the current ones are in the creator settings of the app. Sources are listed at the end of the page.
The arithmetic of a $2 million week
At $20 a month, $2 million in a week would be 100,000 paying subscribers if it all came from subscriptions, and $1,600,000 after OnlyFans' 20%. The basis of her figure was not stated, so it could be either.
No other creator had shown a week like it in 2020. It came from an audience built over years of film and television, which is the part of the result no account can copy.
What the $200 message changed for everyone else
Subscribers who paid $200 for a pay-per-view message asked for refunds when it did not show what they expected. Within days OnlyFans capped pay-per-view at $50 and tips at $100, and creators reported waiting 30 days for payouts instead of 7. The changes hit every creator on the platform, most of whom had never charged $200 for anything.
Two lessons have lasted. A price has to match what the message delivers, because refunds and chargebacks come back to the account. And a platform can change its rules within a week, which is why the payout schedule and the price limits are worth checking before planning a month around them. What each costs today is on how much to charge for PPV and the OnlyFans payout schedule.
What her week means for your account
Her week needed an audience of millions before the page opened. What an ordinary account can take from it is the pricing lesson, not the number.
Her week against an ordinary month
| Her first week | $2,000,000 |
| Paying subscribers at $20, if all from subscriptions | 100,000 |
| Paying subscribers for a $10,000 month at $33.33 net each | about 300 |
| Average per creator account, from OnlyFans’ own filing | $104 a month |
$33.33 is the net revenue per paying subscriber per month on the accounts FantasyRise manages, all revenue lines included; it is worked out on how OnlyFans actually works, in numbers. The $104 average per creator account is worked out on how much OnlyFans creators make.
On an ordinary account a message is priced at what the fan will open, not at what a headline can carry, and it is sent by someone who knows what that fan has bought before.
Frequently asked
How much did Bella Thorne make on OnlyFans?
$1 million in her first 24 hours and $2 million by the end of her first week in August 2020, at a $20 subscription, as Entrepreneur reported on 28 August 2020.
Did Bella Thorne change the OnlyFans rules?
Within days of her launch OnlyFans capped pay-per-view at $50 and tips at $100 and lengthened payout waits from 7 to 30 days, as reported at the time. OnlyFans said no single user was the reason.
Why did Bella Thorne's fans want refunds?
Subscribers who paid $200 for a pay-per-view message said it did not show what they had expected, and asked for refunds. She blamed the platform's new restrictions and later apologized to creators.
How much was Bella Thorne's OnlyFans?
$20 a month in August 2020, according to Entrepreneur.
What is Bella Thorne's net worth?
Celebrity Net Worth, a third-party estimate, lists her at $14 million, read on 25 September 2026, most of it from acting.
Sources
Read on 25 September 2026. Figures, price and the $200 message: Entrepreneur, “Bella Thorne Made $2 Million On OnlyFans This Week”, 28 August 2020, with its update. Rule changes: Pride, “Bella Thorne Apologizes After Outrage Over OnlyFans Policy Shift”, 30 August 2020, and Rolling Stone, “OnlyFans: Apparent Changes to Site Rules Blamed on Bella Thorne”, August 2020. Net worth estimate: celebritynetworth.com. The other creators' figures, side by side, are on OnlyFans top earners. If a figure here differs from what she has shown, email contact@fantasyrise.com.