FantasyHow much should I charge for PPV on OnlyFans?
The floor, the ceiling the platform imposes, the step where buyers stop, and what a mass send is actually worth at each price. It is one of eleven pages working out the same operation; every figure we publish is in one table.
Short answer
Our pay-per-view prices start at $8 on a free account and $12 on a paid one, and run to $200, which is as high as OnlyFans allows a single message to be priced. Read from our own accounts on 18 September 2026.
The number that decides a sequence is not the first price, it is the third. Between the floor and the platform ceiling a script usually runs five steps, and on our accounts the drop-off sits at the third of them, around $50. Below it most buyers stay in; at it most of them stop. What surprises people is what happens after: past that step the buy rate goes back up, because the fans still there are the ones who intend to buy the whole sequence.
A mass send to the whole list converts at 1% to 2%. That is the floor of what pricing can do for you, and it is why the price question matters less than who is on the other end: about 10% of an account's subscribers produce about 90% of its message revenue, and a paying fan spends $300 to $1,000 a month.
The two prices that are not opinions
| Limit | Figure | Where it comes from |
|---|---|---|
| Floor, free account | $8 | Ours. A free list is larger and less attached, so the entry price is lower |
| Floor, paid account | $12 | Ours. Everyone on a paid list already paid once, which moves the whole ladder up |
| Ceiling | $200 | The platform's, not ours. A single pay-per-view message cannot be priced above it |
| Above the ceiling | A tip, before the send | The only route past $200, and the same mechanism custom content is paid through |
Almost every pricing guide on this subject argues about the floor. The floor is the least interesting number on the page: it is an entry ticket, it is paid by people who were going to buy anyway, and it is roughly a tenth of what a sequence earns.
Where the buyers actually stop
Two fixed points, the $12 floor and the $200 ceiling, and five steps between them, gives a ladder that roughly doubles at each step. That puts the third step at about $50, and $50 is where we measure the drop-off.
| Step | Around | What happens there |
|---|---|---|
| 1 | $12 | Almost everybody who opens the message buys. This is the step that sets the expectation, not the one that earns |
| 2 | $25 | Still comfortable. Most of the buyers from step one are still in |
| 3 | $50 | The drop-off. Most of the list stops here, and it is the step that decides what the sequence is worth |
| 4 | $100 | The buy rate recovers. Whoever paid at step three has decided to see the whole thing |
| 5 | $200 | The platform ceiling. Past this, a tip before the send is the only route |
The practical consequence runs against instinct. A sequence is not priced to maximise buyers at each step, it is priced so that the people who will go all the way reach the end. Dropping step three to $35 keeps more of the list in and earns less, because the ones it keeps are the ones who were going to stop at step four anyway. Raising it to $80 loses buyers who would have gone on to buy $300 of content.
What a mass send is worth at your price
A send to the whole list converts at 1% to 2% on our accounts. That is a measured range, not a target, and it is what the arithmetic below runs on.
One mass send, at one price
The 1% to 2% buy rate is measured on sends to the whole list, so the price here stops at the drop-off step. A single message priced at $100 or $200 belongs in a conversation, where the rate is a multiple of this and we do not publish a figure for it. Figures are what the fans pay; OnlyFans takes 20% before anyone else. Nothing is stored or sent anywhere.
What the send brings in, gross
$625 to $1,250
Worth putting that against the month it sits in. A send to 2,500 subscribers at $25 brings in $500 to $1,000 net, and a mass send goes out at most every two to four weeks. On a $10,000 month, where messages are $7,500 of the payout, mass sends work out at roughly 7% to 27% of the message revenue, depending on the price and on whether one or two go out in the month. The other three quarters and more is earned one conversation at a time.
That last row is the whole pricing argument in one line. Halving the price does not halve the revenue, it doubles the number of buyers you need to find, and the buy rate does not double just because the price fell. It is the same reason the drop-off step matters more than the entry step.
How many of these go out
Between 500 and several thousand pay-per-view messages a week per account, depending on the size of the list and how fast new subscribers are arriving, against 1,000 to 10,000 messages a day in total. Almost none of those are mass sends. The majority are single messages inside a conversation, priced for that fan, at that moment, by somebody who read the last three days first.
Which is where the 1% to 2% figure belongs in perspective: it is what the account earns when nobody is paying attention. Everything above it comes from conversations, and conversations only happen if somebody answers. What a reply time should be, and what it is measured on.
Three things that change the right price more than the content does
- Whether the account is free or paid. A free list is roughly ten times easier to grow and considerably less attached, and the ladder starts $4 lower for exactly that reason. On a paid list everybody already paid once, which is the strongest signal of intent an account gets.
- How long the fan has been talking. The same content at the same price converts differently on day one and in month three, which is why a fixed price list is a worse tool than it looks and why pricing sits with the chat team rather than in a spreadsheet.
- Whether it is already free somewhere else. A fan who searched your name before paying and found the set is not a pricing problem, and no discount recovers him. What a leak actually costs.
What none of the three is: the number itself. Pricing gets discussed as if it were the lever, and on our accounts it sits inside a month that is 10% subscriptions, 15% tips and 75% messages, where the messages line is decided by who wrote them and how fast. A $10,000 month, reconciled line by line.
Common questions
What is the maximum you can charge for a PPV on OnlyFans?
$200 for a single pay-per-view message. That limit is the platform's, not an agency's choice. The only route past it is a tip sent before the message goes out, which is also how custom content is paid for, and custom work on our accounts has ranged from $200 to $10,000 for a single piece.
What should a beginner charge for PPV?
On our accounts the ladder starts at $8 on a free account and $12 on a paid one. The entry price matters less than most guides suggest: it is paid by the people who were going to buy anyway. The step that decides what a sequence earns is the third one, around $50.
What percentage of fans buy a PPV?
1% to 2% on a message sent to the whole list. Inside a conversation it is a multiple of that, which is the entire reason chat exists: around 10% of an account's subscribers produce around 90% of its message revenue, and a paying fan spends $300 to $1,000 a month.
Why does the buy rate go back up at higher prices?
Because the drop-off at around $50 is a decision rather than a budget. Most of the list stops there. The fans who pay it have decided to see the whole sequence, so the steps above it convert better than the one below. This is why pricing a sequence to maximise buyers at each step earns less than pricing it so the committed buyers reach the end.
Should I lower my PPV prices to sell more?
Halving a price does not halve the revenue, it doubles the number of buyers you have to find, and the buy rate does not double because the price fell. The calculator on this page shows what the same money needs at half the price. There is a case for a lower entry step on a free account, and very little case for a lower third step.
How many PPVs should an account send a week?
Between 500 and several thousand a week on our accounts, depending on list size and how fast new subscribers arrive. Almost all of them are single messages inside conversations rather than mass sends; a mass send goes out at most every two to four weeks.
The short version
Set the floor at $8 or $12, accept the $200 ceiling, and then spend your attention on the third step rather than the first. Everything else about pay-per-view pricing is downstream of who is reading the message and whether they can already find it for free.